The Dynamics of Pricing

Regardless of what kind of business you're in, whether you're a wedding photographer, a wedding planner, or an employee in a corporation, here's a very interesting yet short read on pricing that's worth your time.

The following link will open up a new window to display an e-book in PDF written by Todd Satterston forwarded by Seth Godin: http://bit.ly/dm004R

The Company You Keep & The Friendships You Don't

Why do you keep the company you keep?

Humans are a strange bunch. We are motivated by so many good and bad things. There are people we already know and those that we want to know. Our goals are sometimes long term and sometimes short term. For each purpose, we end up utilizing people one way or another because we are smart enough to realize that who you choose to associate with can make the difference between failure and success in reaching a certain goal. At least that is what we would like to believe.

What people fail to realize is successful people had friendships before they reached the proverbial stage of success. There is a tight circle of bond and relationships that existed before wealth or notoriety discovered them, let alone other people. These can be childhood friends, cousins, sisters, brothers, or just about anyone. It is the real friendship unmotivated by greed or desire that helps them blaze their own trails. It is this friendship that lasts when the wealth and notoriety leaves them as well.

Either you are using people or people are using you. True friends don't do either, and there is dignity in knowing this in every relationship you choose to keep. If you couldn't be real friends with a person outside of your motive, the value of the relationship exponentially deteriorates over time, leaving you with truly much of nothing. It's like fighting a natural law; it just won't have the sustenance needed to maintain the connection nor leave you with much fulfillment. After a while, you'll lose interest and energy for trying to essentially 'force' a relationship, or worse, they will just tire of you.

So keep the following question in a back pocket and bring it out once in a while: Would you still be friends with someone if you weren't related by blood or driven by a motive?

Connecting With Your Clients in the Service Industry

How long do you spend with each client? When someone contacts you for your services, do you simply provide a quote and answer their questions, or do you leave a resounding impression of not only what you provide, but the client leaves knowing WHO is actually providing it?

Many in the service industry are sometimes bogged down the amount of inquiries they receive and at times forget how important it is to give each person the attention they deserve. Even the repetitive cycle itself sometimes gets old. At times, it is much easier to just answer the basic inquiry and wait for them to take the next step, but it doesn't create real value or even provide enough incentive for them to get back to you. Even if you're offering the hottest widget in town, you will have to back it up with great customer service.

In the service industry, such as wedding photography, the connection we establish with each client should encompass a personal one. You have to learn more about your clients in order to be able to know exactly what they need. Majority of the time, couples getting married are looking for a wedding photographer for the first time. With this situation, you have to educate and show real concern for each bride & groom. By showing you truly care, the basic 'trust seed' required to establish a working relationship can be planted.

Far too many established photographers tend to have the attitude 'here are my prices, call me if you want to setup an appointment,' but this is not evolving your methods, and for some client impressions, is a step backwards for your brand and the services you provide. Just because you've been doing it for a while, doesn't mean your client has.

You could pay a lot of money to an outside consulting firm to come in, analyze your business practices, and give you a written report concluding your clients just wanted to get to know who you are and feel more connected to you. Or you could be proactive by sticking to the basics of personal attention and good old fashioned etiquette. Give each clients the treatment you would for a guest invited into your home. After all, you want to get 'invited' into their home eventually. Take care of your clients, or someone else will.

Of course, as a client this is a great litmus test. If you don't get a warm fuzzy from the person who you may be working with, walk the other way no matter what. Go beyond just asking the boiler plate questions of how much, etc. Make the effort to connect and see how much they want to connect with you. If they don't care about you now, how much do you think they'll care about the service they provide you later?

Keep it simple my friends.

Ask & Ye Shall Find

I'm sitting here finally going through a bunch of emails I've gotten from friends on Facebook asking a lot of different questions about different things. The story behind this is that the other day I randomly had this urge to update my FB status to ask if anyone had anything they wanted to know from yours truly. So in response, I got many things asking about wedding photography, equipment questions, and even a few interesting personal questions. I promise to get to these as soon as I get a chance and I'm saying this on the blog to hold myself to it.

For today though, I got to thinking and wanted to answer some more questions that I get from new brides (and some grooms). So what better way to do this but update my FAQ section on my site. I've always wanted to keep the site nice and clean, but I know there's a lot information people are always looking for so I'm slowly giving in and adding more. I usually like to meet with my clients and answer all of their questions, but I know in these quick draw days, everyone wants info now. So hopefully, I'll be able to put more FAQ & answers with the help of some of you and also reduce the normal questions everyone has. If you have some questions that would help you, drop me an email or a comment below. I  want to hear from you!

Which also reminds me, for all of my fellow photographers, another way I've been getting some great feedback is by using iPerceptions (http://4q.iperceptions.com) on my site. It's a simple and cool tool to get valuable feedback from my site visitors, so if you are a photographer or have your own site, use this to get some valuable feedback from your own visitors and see what may or may not be working. If you have any questions on how to install the 4Q code, just email me or a comment.